2020 CFDE BOARD OF DIRECTORS
Committed to the Cause
LEANNE SEARS
President
Leanne is the Director of Sales for Canada at Riverside Natural Foods, Canadian manufacturer based in Ontario of MADEGOOD, GOODTO GO and COOKIEPAL. Leanne has been an active member of the CFDE since 1991 and proud of having her name on the Charlie Longden Golf Tournament Trophy as a winning team.
TRUDI ANN WEBSTER
Director of Santa Cause
Past President
Trudi has extensive experience in our industry and is currently working for Planet Foods. Trudi has also worked for the Calgary Food Bank in the past.
FRANK GALLUCCI
Director of Finance
Frank has over 40 years’ experience in the food industry; most recently known as one of the owners of New Age Marketing that became the pioneer broker in the natural and organic food industry Canada. In 2019, New Age merged with Indigo Natural Products and Frank decided to devote more time developing new markets and products to reduce single use plastic in the logistics field.
JENNIFER ALLCHIN
Director of Social & Networking Events
Jennifer has extensive experience in CPG with over 20 years in the industry. Currently, she is the Director of Sales for Western Canada for A. Lassonde Inc.
ALLISON FAIRFIELD
Director of Golf & Curling
Allison has been in the industry for 25 years in various positions and companies.
She is currently in her 20th year with Tree of Life and is the Director of Alternate Channel.
DON KREZANSKI
Director of Golf & Curling
Don has over 25 years of experience as a Food Broker. Currently Don is the Western Canadian Sales Manager for Acosta.
MATT BROWN
Director of Memberships
Matt is one of the Owners of Concord National, Prairie Division and oversees the Western Canada retail field sales force.
JEFF DOUCETTE
Director of Marketing
Jeff is the driving force behind FieldAgent Canada and also writes a regular column for Western Grocer magazine.
LYLE WALDREN
Director of Virtual Launch and Learns
Lyle is the Director of Sales for Alberta at Saputo Dairies. He has had an +30-year career in the Consumer Packaged Goods industry, many based in Calgary.
In his spare time, he activity involved with the Board at Calgary Minor Soccer Association and works with a committee for the Calgary Stampede.
BILL CAREY
Director of Santa Cause & Special Events
Bill has extensive experience in the CPG industry and has been involved with industry associations in both British Columbia and Alberta.
Hard working and tireless, Bill is currently in charge of our Stampede function as well as assisting with the Santa Cause event
RANDA HASSANIE
Director at Large
Randa started her career in the grocery industry at Nestle in Sao Paulo, Brazil, her hometown. She moved to Canada in 2016 and has been working at Tree of Life since then. Her passion and excitement complements the CFDE board.
BOYD WADDELL
Director at Large
Boyd has been in the Grocery industry for over 30 years in purchasing and Category Management roles with Safeway, Sobeys and currently with Calgary Coop as a Category Manager.
STUART GANNON
Director at Large
Stuart has over 20 years of senior leadership experience across retail and FMCG. Across all of his roles and experiences, the underpinnings of his success have been creating a culture of excellence, with a special focus on talent development. He now works as a senior recruiter for the MacDonald Search Group recruiting for positions connected to Consumer Products, Beverage Alcohol, Cannabis, Retail, and Healthcare verticals