LEANNE SEARS

President

Leanne is the Director of Sales for Canada at Riverside Natural Foods, Canadian manufacturer based in Ontario of MADEGOOD, GOODTO GO and COOKIEPAL.  Leanne has been an active member of the CFDE since 1991 and proud of having her name on the Charlie Longden Golf Tournament Trophy as a winning team.

TRUDI ANN WEBSTER

Director of Santa Cause

Past President 

Trudi has extensive experience in our industry and is currently working for Planet Foods.  Trudi has also worked for the Calgary Food Bank in the past.

FRANK GALLUCCI

Director of Finance

Frank has over 40 years’ experience in the food industry; most recently known as one of the owners of New Age Marketing that became the pioneer broker in the natural and organic food industry Canada. In 2019, New Age merged with Indigo Natural Products and Frank decided to devote more time developing new markets and products to reduce single use plastic in the logistics field.

JENNIFER ALLCHIN

Director of Social & Networking Events

Jennifer has extensive experience in the CPG industry and is currently the Western Canadian Sales Manager for A. Lassonde.

ALLISON FAIRFIELD

Director of Golf & Curling

Allison has been in the industry for 25 years in various positions and companies.

She is currently in her 20th year with Tree of Life and is the Director of Alternate Channel.

DON KREZANSKI

Director of Golf & Curling

Don has over 25 years of experience as a Food Broker.  Currently Don is the Western Canadian Sales Manager for Acosta.

MATT BROWN

Director of Memberships

Matt is one of the Owners of Concord National, Prairie Division and oversees the Western Canada retail field sales force.

JEFF DOUCETTE

Director of Marketing

Jeff is the driving force behind FieldAgent Canada and also writes a regular column for Western Grocer magazine.

LYLE WALDREN

Director of Virtual Launch and Learns

Lyle is the Director of Sales for Alberta at Saputo Dairies. He has had an +30-year career in the Consumer Packaged Goods industry, many based in Calgary.

In his spare time, he activity involved with the Board at Calgary Minor Soccer Association and works with a committee for the Calgary Stampede.

BILL CAREY

Director of  Santa Cause & Special Events

Bill has extensive experience in the CPG industry and has been involved with industry associations in both British Columbia and Alberta.

​Hard working and tireless, Bill is currently in charge of our Stampede function as well as assisting with the Santa Cause event

RANDA HASSANIE

Director at Large

Randa started her career in the grocery industry at Nestle in Sao Paulo, Brazil, her hometown. She moved to Canada in 2016 and has been working at Tree of Life since then. Her passion and excitement complements the CFDE board.