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2024 CFDE BOARD OF DIRECTORS

Committed to the Cause

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LEANNE SEARS

President

Leanne Sears is the National Sales Manager for Canada at REMEDY DRINKS, an Australian brand that is Shaking up Fizzy Drinks for Good!

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TRUDI ANN WEBSTER

Past President 

Trudi -Ann has spent her entire career in the food industry. She is passionate about developing new brands and supporting local food manufacturers.

In 2020, she started her own consulting and brokerage company working with local brands getting them ready to expand throughout Canada. She has given back to the different facets of our industry by being an active volunteer with the Calgary Food Bank , and many charities in Calgary .      

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FRANK GALLUCCI

Vice-President and
Director of Finance

Frank has over 40 years’ experience in the food industry; most recently known as one of the owners of New Age Marketing that became the pioneer broker in the natural and organic food industry Canada. In 2019, New Age merged with Indigo Natural Products and Frank decided to devote more time developing new markets and products to reduce single use plastic in the logistics field.

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JENNIFER ALLCHIN

Director of Social & Networking Events

Jennifer has extensive experience in CPG with over 20 years in the industry. Currently, she is the Director of Sales for Western Canada for A. Lassonde Inc.

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ALLISON FAIRFIELD

Director of Golf

Allison has been in the industry for 25 years in various positions and companies.

She is currently working with Acosta.

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DON KREZANSKI

Director of Golf

Don has over 25 years of experience as a Food Broker.  Currently Don is the Western Canadian Sales Manager for Acosta.

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JEFF SHEVCHUK

Director of Santa Cause

Past President

With over 35 years experience in the CPG business, Jeff has been involved with the CFDE since the last 90’s.

He has held various positions including Director of Golf, Director of Curling & his crowing joy-President from 2008 to 2010.

He currently manages National accounts for Bee Maid Honey Limited as their Senior Business Development manager.

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RANDA HASSANIE

Director of Marketing & Communications

Randa started her career in the grocery industry at Nestle in Sao Paulo, Brazil, her hometown. She moved to Canada in 2016 and has been working at Tree of Life since then. Her passion and excitement complements the CFDE board.

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BOYD WADDELL

Director at Large

Boyd has been in the Grocery industry for over 30 years in purchasing and Category Management roles with Safeway, Sobeys and currently with Calgary Coop as a Category Manager.

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Sharon Wheeler

Director at Large

Sharon has  over 40 years in the food industry , 35 years at Calgary Co-op and her  current position is

Category Coordinator for Dairy and Frozen Foods

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TRICIA HUDSON

Director at Large

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Mandi Zolkowski

Director at Large

Mandi started in retail working with a natural products store at the age of 19. Now with almost 20 years of experience working at retail, with a natural product brokerage, distributor, brand, and the last 7 years running her own brokerage company, Blume Natural Sales and Marketing; she developed valuable skills in many areas of the industry. Mandi is very passional about the industry and is a consumer herself of the products, and loves to help grow brands in the CPG space that gives consumers better for you options!  

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Stuart Gannon

Director at Large

Senior Recruiter @ MacDonald Search Group | Connecting Top Talent with Leading Companies

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Shannon Guiltner

Director at Large

Curling Co-Lead

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John Eyre

Director at Large

Curling Co-Lead

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