2020 CFDE BOARD OF DIRECTORS
Committed to the Cause
Leanne Sears is the National Sales Manager for Canada at REMEDY DRINKS, an Australian brand that is Shaking up Fizzy Drinks for Good!
TRUDI ANN WEBSTER
Director of Santa Cause
Trudi -Ann has spent her entire career in the food industry. She is passionate about developing new brands and supporting local food manufacturers.
In 2020, she started her own consulting and brokerage company working with local brands getting them ready to expand throughout Canada. She has given back to the different facets of our industry by being an active volunteer with the Calgary Food Bank , and many charities in Calgary .
Director of Finance
Frank has over 40 years’ experience in the food industry; most recently known as one of the owners of New Age Marketing that became the pioneer broker in the natural and organic food industry Canada. In 2019, New Age merged with Indigo Natural Products and Frank decided to devote more time developing new markets and products to reduce single use plastic in the logistics field.
Director of Social & Networking Events
Jennifer has extensive experience in CPG with over 20 years in the industry. Currently, she is the Director of Sales for Western Canada for A. Lassonde Inc.
Director of Golf & Curling
Allison has been in the industry for 25 years in various positions and companies.
She is currently working with Propel Natural Brands.
Director of Memberships
Matt has over 25 years of experience in Consumer Packaged Goods. Currently he is the Director of Client Management at Concord National LLP.
Director of Marketing
Jeff is the driving force behind FieldAgent Canada and also writes a regular column for Western Grocer magazine.
Special Event Director Curling
With over 35 years experience in the CPG business, Jeff has been involved with the CFDE since the last 90’s.
He has held various positions including Director of Golf, Director of Curling & his crowing joy-President from 2008 to 2010.
He currently manages National accounts for Bee Maid Honey Limited as their Senior Business Development manager.
Director of Santa Cause & Special Events
Bill has extensive experience in the CPG industry and has been involved with industry associations in both British Columbia and Alberta.
Hard working and tireless, Bill is currently in charge of our Stampede function as well as assisting with the Santa Cause event
Director at Large
Randa started her career in the grocery industry at Nestle in Sao Paulo, Brazil, her hometown. She moved to Canada in 2016 and has been working at Tree of Life since then. Her passion and excitement complements the CFDE board.
Director at Large
Boyd has been in the Grocery industry for over 30 years in purchasing and Category Management roles with Safeway, Sobeys and currently with Calgary Coop as a Category Manager.